Build a Skincare Routine That Actually Works

The non-negotiable four

1. Gentle cleanser (morning + night)

1. Moisturizer (every day)

1. Broad-spectrum SPF 30+ (every morning)

1. One targeted active (retinoid, vitamin C, or a chemical exfoliant — pick one, not all)

Common mistakes

• Layering 5 actives at once and triggering a barrier flare

• Skipping SPF because 'it's cloudy'

• Switching products every 2 weeks before they've had time to work (6–8 weeks is the real evaluation window)

When to see a pro

Persistent acne, stubborn pigmentation, or texture you can't budge in 12 weeks of consistent at-home care — book an esthetician or dermatologist.