Compare · Beautifyx vs Square Appointments
Beautifyx vs Square Appointments — Built for Beauty, Not Retail
Beauty pros need memberships, intake forms, deposit rules, package sales, and a marketplace — not a retail POS bolt-on. Beautifyx ships all of that by default.
Credit card required · Cancel anytime · Free migration from Square Appointments
Beautifyx
Software + a client marketplace, in one flat monthly price. No per-booking fees, ever.
Square Appointments
Square Appointments is a general-purpose booking layer on top of Square's retail POS, priced per staff seat.
Feature-by-feature
| Feature | Beautifyx | Square Appointments |
|---|---|---|
| Per-booking / marketplace fee | $0 — you keep 100% | None, but no marketplace discovery |
| Built-in customer marketplace | Yes — Beautifyx Discover brings you new clients | No marketplace |
| AI business assistant | Yes — bookings, marketing, insights | No |
| Free website builder | Yes — custom domain, SEO-ready | Basic |
| Free trial | 14 days · card required | Varies |
| Onboarding | Guided in-app + free import | Self-serve |
| Support included | Live chat + email on every plan | Paid tier upgrade for priority |
| Booking, POS, CRM, memberships, gift cards, payroll, marketing, website | All included | Fragmented across tiers or add-ons |
Switching from Square Appointments? It takes an afternoon.
Free CSV import for clients, services, and appointment history. Start your 14-day trial and the Beautifyx team helps you migrate.
Get discovered
Listed on Beautifyx Discover the moment you sign up.
Keep 100%
No per-booking fees, ever — unlike Fresha or Booksy.
One platform
Booking, POS, CRM, marketing, payroll, gift cards — everything.
Credit card required · Cancel anytime · No charge until day 14
Popular with pros switching from Square Appointments
Frequently asked questions
Is Beautifyx cheaper than Square Appointments?
Beautifyx is one flat monthly price with no per-booking fees. Depending on your booking volume, most Square Appointments customers save more than the entire Beautifyx subscription cost within the first month.
Can I import my clients and history from Square Appointments?
Yes. Beautifyx supports CSV import for clients, services, and appointment history, and the team will help you migrate for free during your 14-day trial.
Does Beautifyx work for solo pros, or only salons?
Both. Beautifyx is used by solo stylists, mobile pros, single-chair studios, multi-location chains, suite rentals, and beauty schools — same platform, same price structure.
What's the biggest difference vs Square Appointments?
Square Appointments is software. Beautifyx is software plus a marketplace — new clients discover you on Beautifyx Discover the moment you sign up, with no per-booking fees ever.