Salon Retail Margin Calculator
See how much profit your salon makes from retail product sales — including stylist commissions on retail.
Understanding Salon Retail Margins
Retail product sales are one of the most overlooked profit centers in salons. The average salon earns 15–20% of total revenue from retail, but top-performing salons achieve 30–40%.
Margin vs Markup: Margin is profit as a percentage of selling price (recommended: 50%+). Markup is profit as a percentage of cost (recommended: 100%+, or 2x cost). A product that costs $12 and sells for $28 has a 57% margin and 133% markup.
Stylist retail commission typically ranges from 10–20% of the retail sale price. This incentivizes recommendations but reduces your margin. Factor this into pricing.
Industry data shows that increasing retail attachment rate by just 10% can add $30,000–$60,000 in annual profit for a mid-size salon.