Quick Answer
A 3-stylist salon doing 200 appointments/month with 30 new clients via Fresha's marketplace typically pays $400–$800/month in marketplace and processing fees. Beautifyx is a flat predictable subscription with no per-booking fees — most salons save $3,000–$8,000/year after the switch.
Beautifyx vs Fresha — Feature Comparison
A full side-by-side breakdown of what each platform includes in 2026.
| Feature | Beautifyx | Fresha |
|---|---|---|
| Flat predictable pricing | ||
| Zero new-client booking fee | ||
| Marketing automation included | ||
| No-show protection included | ||
| Invoicing & estimates | ||
| Payroll engine | ||
| Daily P&L dashboard | ||
| Full client data ownership |
Pricing Breakdown — Beautifyx vs Fresha
Frequently Asked Questions
Where does Fresha's per-booking fee apply?
On any new client that finds you through Fresha's marketplace. Existing clients booking directly do not incur the marketplace fee, but processing fees still apply.
Are Beautifyx fees really flat?
Yes — one transparent monthly subscription. Card processing is standard processor rates (we don't markup), no marketplace fees, ever.
What is the payback period?
Most salons see Beautifyx pay for itself within the first month just by eliminating Fresha's marketplace fees on a handful of new clients.