Quick Answer
A 3-stylist salon doing 200 appointments/month with 30 new clients via Fresha's marketplace typically pays $400–$800/month in marketplace and processing fees. Beautifyx is a flat predictable subscription with no per-booking fees — most salons save $3,000–$8,000/year after the switch.
Beautifyx vs Fresha — Feature Comparison
A full side-by-side breakdown of what each platform includes in 2026.
| Feature | Beautifyx | Fresha |
|---|---|---|
| Flat predictable pricing | ||
| Zero new-client booking fee | ||
| Marketing automation included | ||
| No-show protection included | ||
| Invoicing & estimates | ||
| Payroll engine | ||
| Daily P&L dashboard | ||
| Full client data ownership |
Pricing Breakdown — Beautifyx vs Fresha
Frequently Asked Questions
Where does Fresha's per-booking fee apply?
On any new client that finds you through Fresha's marketplace. Existing clients booking directly do not incur the marketplace fee, but processing fees still apply.
Are Beautifyx fees really flat?
Yes — one transparent monthly subscription. Card processing is standard processor rates (we don't markup), no marketplace fees, ever.
What is the payback period?
Most salons see Beautifyx pay for itself within the first month just by eliminating Fresha's marketplace fees on a handful of new clients.
More Fresha resources
Everything Beautifyx actually does
One place to run bookings, payments, clients, staff and marketing — built for beauty, wellness and birth professionals.
Online booking
A booking page clients can use 24/7, with deposits, reminders and no double-bookings.
Payments & checkout
Take cards, cash, tap to pay and payment links, with receipts sent automatically.
Client records
Visit history, notes, photos, consent forms and intake forms in one client file.
Marketing & reminders
Automatic appointment reminders, review requests and campaigns to past clients.
Inventory & costs
Track product use per service so you can see the real profit on every appointment.
Your own website
A booking-ready site and public profile that gets you found by new clients.
Start free, grow into the full platform
Pick the door that fits where you are today. All three lead to the same place: a business that books itself.
Claim your free profile
Free profile: add your services, photos and hours so clients can find and book you.
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