Beautifyx vs Fresha:
The Honest Comparison
Fresha is free — but charges per new client and turns your client list into marketplace inventory. Beautifyx has flat pricing, full data ownership, and the business tools Fresha doesn't ship. Here's how they stack up.
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Quick Answer
Fresha wins on consumer marketplace reach. Beautifyx wins on owner economics: no per-booking fees, full client data ownership, daily P&L, payroll intelligence, booth rent tracking, and invoicing — all included. For salon owners focused on profitability and growth (not marketplace dependency), Beautifyx is the stronger choice.
Beautifyx vs Fresha — Feature Comparison
A full side-by-side breakdown of what each platform includes in 2026.
| Feature | Beautifyx | Fresha |
|---|---|---|
| Free Base Plan | ||
| Flat Predictable Pricing | ||
| Zero New-Client Booking Fee | ||
| Your Client Data Stays Private | ||
| Daily P&L Dashboard | ||
| Payroll & Commission Engine | ||
| Booth Rent Tracking | ||
| Marketing Automation | ||
| Marketplace Reach | ||
| Invoicing & Estimates | ||
| AI Business Advisor |
Pricing Breakdown — Beautifyx vs Fresha
Frequently Asked Questions
Is Fresha actually free?
The software is free, but Fresha charges a marketplace fee on new client bookings and card processing fees on every transaction. For busy salons, this adds up to thousands per year.
Will I lose marketplace reach if I leave Fresha?
Beautifyx Discover gets you in front of nearby clients without taking a cut. You can also keep your Fresha profile passive while running operations on Beautifyx.
Which is better for solo stylists?
Beautifyx — flat pricing means a busy solo stylist saves significantly versus per-booking fees, plus you get payroll, P&L, and invoicing out of the box.
More Fresha resources
Everything Beautifyx actually does
One place to run bookings, payments, clients, staff and marketing — built for beauty, wellness and birth professionals.
Online booking
A booking page clients can use 24/7, with deposits, reminders and no double-bookings.
Payments & checkout
Take cards, cash, tap to pay and payment links, with receipts sent automatically.
Client records
Visit history, notes, photos, consent forms and intake forms in one client file.
Marketing & reminders
Automatic appointment reminders, review requests and campaigns to past clients.
Inventory & costs
Track product use per service so you can see the real profit on every appointment.
Your own website
A booking-ready site and public profile that gets you found by new clients.
Start free, grow into the full platform
Pick the door that fits where you are today. All three lead to the same place: a business that books itself.
Claim your free profile
Free profile: add your services, photos and hours so clients can find and book you.
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