Running a lash studio shouldn't feel like this
- You're juggling a paper book, Instagram DMs, Venmo, and a spreadsheet — none of them talk to each other.
- Every no-show costs you money you'll never get back.
- You know retention matters, but you don't have time to run winback campaigns manually.
- Your website is a Linktree, so new clients can't find you on Google.
- The tools you've tried charge per-booking fees that eat your margin.
Built for the way lash studios actually work
Every Beautifyx plan includes every feature below. No add-ons, no upsells.
Online Booking for Lash Studios
Beautifyx gives every pro a booking link, an embed widget, and a marketplace listing — clients book 24/7 with deposits, deposits refund rules, and automatic reminders.
Client CRM for Lash Studios
Beautifyx CRM stores every visit, every formula, every note, every photo, and every dollar spent — so you (and any staff member) can pick up right where you left off.
Memberships for Lash Studios
Sell monthly memberships, prepaid packages, or class passes. Stripe-powered recurring billing, auto-renewal, and member-only booking rules.
Gift Cards for Lash Studios
Sell branded digital gift cards on your website, at checkout, or from Beautifyx Discover — with balance tracking, expiry rules, and full liability accounting.
Marketing Automation for Lash Studios
Automated email & SMS campaigns that win back lapsed clients, celebrate birthdays, promote gift cards, and refill quiet weeks — with revenue attribution baked in.
Reviews & Reputation for Lash Studios
Automatically request Google, Yelp, and Beautifyx reviews after every visit — with sentiment monitoring, response templates, and negative-review alerts.
Customer Marketplace for Lash Studios
Every Beautifyx pro gets listed on Beautifyx Discover — where new clients search, filter, and book in one tap. No per-booking fees, ever.
Get discovered by new lash studio clients
Every Beautifyx lash studio is listed on Beautifyx Discover — where clients in your area search, filter, and book in one tap. No per-booking fees.
Get discovered
Listed on Beautifyx Discover the moment you sign up.
Keep 100%
No per-booking fees, ever — unlike Fresha or Booksy.
One platform
Booking, POS, CRM, marketing, payroll, gift cards — everything.
Credit card required · Cancel anytime · No charge until day 14
Everything else that comes standard
Frequently asked questions
What software does a lash studio need?
A modern lash studio needs online booking, a point-of-sale, a client CRM, marketing automation, a website, and a way to get discovered by new clients. Beautifyx bundles all of that on one platform.
How much does Lash Studios software cost?
Beautifyx starts at $29/month with a 14-day free trial. Every plan includes booking, POS, CRM, marketing, memberships, gift cards, a website, and the Beautifyx marketplace.
Do I get a marketplace with my lash studio software?
Yes. Every Beautifyx pro is listed on Beautifyx Discover — where new clients search, filter, and book in one tap, with no per-booking fees.
Is there a free trial?
Yes — 14 days free. A credit card is required to start and you can cancel anytime before day 14 at no charge.
Every lash studio tool, one platform
Want a deeper walkthrough?
Read: Lash Studio Software (deep dive)