Learn · Marketing Automation
Marketing Automation: Beautifyx vs Vagaro, Fresha, GlossGenius, and Boulevard
Quick answer
Every major salon platform has some version of marketing automation. Beautifyx is the only one that bundles it with a customer marketplace and charges zero per-booking fees.
Fees
Vagaro, Fresha, and Booksy monetize through per-booking or marketplace fees. Beautifyx charges a flat monthly price and takes $0 per booking — even on new-client marketplace bookings.
What's included
On most platforms, marketing automation is a paid add-on or a higher-tier feature. On Beautifyx it's included on every plan.
Marketplace
Beautifyx Discover puts your listing in front of new local clients the moment you sign up — no other platform bundles this without commissions.
Switching cost
Free CSV import for clients, services, and appointment history. The Beautifyx team helps you migrate during your 14-day trial.
Verdict
If you need marketing automation + a marketplace + zero per-booking fees, Beautifyx is the platform. Any other combination lives on a different platform.