Quick Answer
Boulevard targets enterprise salons with a high monthly minimum and a sales-led signup. Beautifyx ships the same enterprise-grade booking, POS, CRM, and analytics with self-serve signup, transparent pricing, and a 14-day free trial. For 95% of independent salons, Beautifyx delivers the same outcomes for a fraction of the cost.
Beautifyx vs Boulevard — Feature Comparison
A full side-by-side breakdown of what each platform includes in 2026.
| Feature | Beautifyx | Boulevard |
|---|---|---|
| Online Booking | ||
| Smart POS | ||
| Rich Client CRM | ||
| Multi-Location | ||
| No Sales Call Required | ||
| No Monthly Minimum | ||
| 14-Day Free Trial, Card Required | ||
| Marketplace Discovery | ||
| AI Business Advisor | ||
| Daily P&L Dashboard |
Pricing Breakdown — Beautifyx vs Boulevard
What you pay for
Beautifyx
Boulevard
Starting price
Flat monthly
~$175+/mo minimum
Sales call required
No
Yes
Contract
Month-to-month
Annual typical
Frequently Asked Questions
Is Boulevard worth the price?
For large luxury salons with 15+ stylists across multiple locations, the white-glove onboarding can be worth it. For everyone else, Beautifyx delivers the same outcomes at a fraction of the cost.
Can Beautifyx handle a high-end client experience?
Yes. The booking flow, client portal, and branded communications all match Boulevard's design polish.