Running a PMU artist shouldn't feel like this
- You're juggling a paper book, Instagram DMs, Venmo, and a spreadsheet — none of them talk to each other.
- Every no-show costs you money you'll never get back.
- You know retention matters, but you don't have time to run winback campaigns manually.
- Your website is a Linktree, so new clients can't find you on Google.
- The tools you've tried charge per-booking fees that eat your margin.
Built for the way permanent makeup artists actually work
Every Beautifyx plan includes every feature below. No add-ons, no upsells.
Digital Intake Forms for Permanent Makeup Artists
Send intake, consent, and waiver forms before the appointment. E-signed, stored on the client profile, and audit-log ready for med spa, PMU, and clinical work.
Client CRM for Permanent Makeup Artists
Beautifyx CRM stores every visit, every formula, every note, every photo, and every dollar spent — so you (and any staff member) can pick up right where you left off.
Online Booking for Permanent Makeup Artists
Beautifyx gives every pro a booking link, an embed widget, and a marketplace listing — clients book 24/7 with deposits, deposits refund rules, and automatic reminders.
Estimates & Quotes for Permanent Makeup Artists
Send a professional estimate the client can approve and pay a deposit on in one tap — automatically converting to an invoice when the service is done.
Marketing Automation for Permanent Makeup Artists
Automated email & SMS campaigns that win back lapsed clients, celebrate birthdays, promote gift cards, and refill quiet weeks — with revenue attribution baked in.
Get discovered by new PMU artist clients
Every Beautifyx PMU artist is listed on Beautifyx Discover — where clients in your area search, filter, and book in one tap. No per-booking fees.
Get discovered
Listed on Beautifyx Discover the moment you sign up.
Keep 100%
No per-booking fees, ever — unlike Fresha or Booksy.
One platform
Booking, POS, CRM, marketing, payroll, gift cards — everything.
Credit card required · Cancel anytime · No charge until day 14
Everything else that comes standard
Frequently asked questions
What software does a PMU artist need?
A modern PMU artist needs online booking, a point-of-sale, a client CRM, marketing automation, a website, and a way to get discovered by new clients. Beautifyx bundles all of that on one platform.
How much does Permanent Makeup Artists software cost?
Beautifyx starts at $29/month with a 14-day free trial. Every plan includes booking, POS, CRM, marketing, memberships, gift cards, a website, and the Beautifyx marketplace.
Do I get a marketplace with my PMU artist software?
Yes. Every Beautifyx pro is listed on Beautifyx Discover — where new clients search, filter, and book in one tap, with no per-booking fees.
Is there a free trial?
Yes — 14 days free. A credit card is required to start and you can cancel anytime before day 14 at no charge.