Running a midwife shouldn't feel like this
- You're juggling a paper book, Instagram DMs, Venmo, and a spreadsheet — none of them talk to each other.
- Every no-show costs you money you'll never get back.
- You know retention matters, but you don't have time to run winback campaigns manually.
- Your website is a Linktree, so new clients can't find you on Google.
- The tools you've tried charge per-booking fees that eat your margin.
Built for the way midwives actually work
Every Beautifyx plan includes every feature below. No add-ons, no upsells.
Client CRM for Midwives
Beautifyx CRM stores every visit, every formula, every note, every photo, and every dollar spent — so you (and any staff member) can pick up right where you left off.
Digital Intake Forms for Midwives
Send intake, consent, and waiver forms before the appointment. E-signed, stored on the client profile, and audit-log ready for med spa, PMU, and clinical work.
Contracts & E-Sign for Midwives
Send booth-rental, service, or event contracts — signed in-app, versioned, and stored on the client or staff record.
Invoicing for Midwives
Send branded invoices from your phone in seconds — services, retail, tips, taxes, deposits — with a pay-online link, auto-reminders, and Stripe reconciliation.
Online Booking for Midwives
Beautifyx gives every pro a booking link, an embed widget, and a marketplace listing — clients book 24/7 with deposits, deposits refund rules, and automatic reminders.
Get discovered by new midwife clients
Every Beautifyx midwife is listed on Beautifyx Discover — where clients in your area search, filter, and book in one tap. No per-booking fees.
Get discovered
Listed on Beautifyx Discover the moment you sign up.
Keep 100%
No per-booking fees, ever — unlike Fresha or Booksy.
One platform
Booking, POS, CRM, marketing, payroll, gift cards — everything.
Credit card required · Cancel anytime · No charge until day 14
Everything else that comes standard
Frequently asked questions
What software does a midwife need?
A modern midwife needs online booking, a point-of-sale, a client CRM, marketing automation, a website, and a way to get discovered by new clients. Beautifyx bundles all of that on one platform.
How much does Midwives software cost?
Beautifyx starts at $29/month with a 14-day free trial. Every plan includes booking, POS, CRM, marketing, memberships, gift cards, a website, and the Beautifyx marketplace.
Do I get a marketplace with my midwife software?
Yes. Every Beautifyx pro is listed on Beautifyx Discover — where new clients search, filter, and book in one tap, with no per-booking fees.
Is there a free trial?
Yes — 14 days free. A credit card is required to start and you can cancel anytime before day 14 at no charge.
Everything Beautifyx actually does
One place to run bookings, payments, clients, staff and marketing — built for beauty, wellness and birth professionals.
Online booking
A booking page clients can use 24/7, with deposits, reminders and no double-bookings.
Payments & checkout
Take cards, cash, tap to pay and payment links, with receipts sent automatically.
Client records
Visit history, notes, photos, consent forms and intake forms in one client file.
Marketing & reminders
Automatic appointment reminders, review requests and campaigns to past clients.
Inventory & costs
Track product use per service so you can see the real profit on every appointment.
Your own website
A booking-ready site and public profile that gets you found by new clients.
Start free, grow into the full platform
Pick the door that fits where you are today. All three lead to the same place: a business that books itself.
Claim your free profile
Free profile: add your services, photos and hours so clients can find and book you.
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