Cara membuka salon kecantikan di Indonesia (panduan 2026)

25/4/20268 min read

Daftar NIB, izin OSS, KBLI 96021, dan tips agar salon kecil profit dari bulan pertama.

1. Daftar NIB lewat OSS Buka oss.go.id, daftar dengan NIK + email, pilih KBLI 96021 (Salon Kecantikan). NIB terbit otomatis untuk skala UMK (Usaha Mikro Kecil) — gratis, tanpa biaya.

2. Izin tambahan untuk salon lebih besar Jika menyediakan rawatan medis (botox, filler, laser) wajib SIPB dari dinas kesehatan kota + dokter penanggung jawab. Salon biasa (potong/cuci/blow/nail/makeup) cukup NIB.

3. Tenaga kerja Sertifikasi BNSP untuk hair stylist & nail artist sangat dianjurkan — banyak salon premium mensyaratkannya. BPJS Kesehatan & Ketenagakerjaan wajib untuk karyawan tetap.

4. Pembayaran QRIS wajib — satu QR menerima GoPay, OVO, DANA, ShopeePay, LinkAja, dan semua bank. Daftar di bank atau payment gateway (Midtrans, Xendit), MDR untuk UMK = 0.3-0.7%.

5. Musim ramai - Lebaran (H-2 minggu): puncak permintaan, harga premium - Tahun Baru & Imlek: makeup pesta - Wisuda (Mei-Juni, Oktober-November): makeup keluarga

Mulai promosi 6-8 minggu sebelumnya.

6. Kurangi cancel mendadak Minta DP Rp 25.000-100.000 saat booking dan aktifkan reminder WhatsApp 24 jam dan 2 jam sebelum jadwal. Mayoritas salon yang pindah dari "DM untuk booking" ke link booking resmi melihat no-show turun 50%+ dalam sebulan.

Everything Beautifyx actually does

One place to run bookings, payments, clients, staff and marketing — built for beauty, wellness and birth professionals.

Online booking

A booking page clients can use 24/7, with deposits, reminders and no double-bookings.

Payments & checkout

Take cards, cash, tap to pay and payment links, with receipts sent automatically.

Client records

Visit history, notes, photos, consent forms and intake forms in one client file.

Marketing & reminders

Automatic appointment reminders, review requests and campaigns to past clients.

Inventory & costs

Track product use per service so you can see the real profit on every appointment.

Your own website

A booking-ready site and public profile that gets you found by new clients.

Start free, grow into the full platform

Pick the door that fits where you are today. All three lead to the same place: a business that books itself.

Claim your free profile

Free profile: add your services, photos and hours so clients can find and book you.

Price your services properly

Free calculators for pricing, profit, no-shows and commission — no account needed.

Run the whole business

Bookings, payments, clients, staff, marketing and reports. 14-day free trial, then $29.99/month with unlimited staff.

Or read it right now: 7 ways to fill your calendar next week

1. Daftar NIB lewat OSS Buka **oss.go.id**, daftar dengan NIK + email, pilih **KBLI 96021 (Salon Kecantikan)**. NIB terbit otomatis untuk skala UMK (Usaha Mikro Kecil) — gratis, tanpa biaya.

2. Izin tambahan untuk salon lebih besar Jika menyediakan rawatan medis (botox, filler, laser) wajib **SIPB** dari dinas kesehatan kota + dokter penanggung jawab. Salon biasa (potong/cuci/blow/nail/makeup) cukup NIB.